How We Compare

Competition for web-services generally comes by Internet. The strategy is to appear on search engine results. Our approach is to rely on the Internet as a secondary source of clients; our main source of business will be through direct in-person sales. This allows us an advantage as prospects are more likely to trust and do business with a “real live” person as apposed to just a website.

Our strategy in regards to our competition is to provide in-person service, superior product (technically, functionally and aesthetically), and competitive prices. If they begin to offer in-person services in our target markets, we can ramp up our sales-efforts by increasing sales force size, targeting other major markets in the country and diversify our clients to include other retail businesses. cre8ive division will not just create or update websites, we will partner with the customer to build their business. Our design and development teams will offer creative designs, offer fast service, and provide needed upgrades and maintenance at a reasonable price. Our IT department will provide state of the art solutions for our clients, keeping up with trends and major shifts in technology and how it is used.

Substitutes for our service include traditional advertising such as print advertisements, flyers, direct mailings and television. Traditional print advertisement is on the decline as noted in the sections above.  Websites are a complementary channel of advertisement to flyers, direct mailing and television, with the advantages of being very inexpensive to deploy and maintain, available on-demand, easy to update, and most importantly is the ability to measure its use and affect.